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Omar Faruk
Jul 14, 2022
In Welcome to the Forum
When a long ad plays, users will find something else to get their attention. Due to the short length of the bumper ads, it is very effective in attracting attention. The countdown timer tells the viewer how long the ad will last. And the ads are so short that you don't have time to pay attention to anything else. This is what Google has to say: "And bumper ads are short-lived but long-influenced. We tested over 300 bumper campaigns this year and found that 9 out of 10 significantly improved ad recall." How to use bumper ads effectively ghost mannequin effect One single bumper ad is not very effective. advertisement Continue reading below You need to think strategically and follow four principles: 1. Use in a cluster Bumper ads begin to show their value when used in combination with other bumper ad groups. The idea is to incorporate these short ads into a series of ads that tell a bigger story, Stick to One Thing Real Estate Photo Editing Play in just 6 seconds and your message should be crisp and focused. It is not possible to cover everything included in a 30-second video ad. For example, a single bumper ad looks like this: Emphasize one unique feature. Emphasize one use of the product line. Answer one customer's question. Let's take a look at one common problem. Make fun of one new product. 4. Make sure all ads are in line with your comprehensive goals When creating a set of bumper ads, or bumper ads in combination with other ad formats, it's important that they are all in line with your goals
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Omar Faruk

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